Wisconsin Union’s Marketing Sparkle Shines Nationally
Our Sunburst Sparkler beverage line burst onto the Madison beverage scene in fall 2024 with natural caffeine, real juice, no added sweeteners, four fruity flavor combinations, and a mission to make a difference. A line expansion followed in spring 2025 with two more flavors to power people’s days. But the innovation and creativity aren’t just inside the can; creativity is also wrapped around the outside. And that creativity is now...
Five Ways Students Can Lead, Connect, and Have Fun
Don’t let the University of Wisconsin–Madison students you know be the ones who find out senior year…that they could’ve been making friends, attending hundreds of free events each year, building their résumés, and even, with some leadership roles, receiving up to 80% of their in-state tuition through academic stipends, all by getting involved at the Wisconsin Union. We want students to know early in their time at UW–Madison that...
The Brandy Old Fashioned Chocolate Bar: A Twist on an Old Fashioned Favorite
Madison’s own Willy Wonka? Yes, it’s true. In the heart of downtown Madison, Smitty’s Study Pub Baker and Pastry Chef Brian Koster is putting heart and art into chocolate and all of his culinary creations. And you can try one of his delectable desserts as part of the regular menu options at Smitty’s Study Pub. Smitty’s Study Pub, located just across campus from Memorial Union on the eighth floor of the Fluno Center, offers guests a...
Keeping Up with the Hoofers
Update from Outdoor UW Director Dave Elsmo Through 2024 and into 2025, the Wisconsin Hoofers clubs have experienced a truly hallmark year. Membership, event participation, and leadership development have all seen meteoric growth. Each club has fostered a strong sense of community, and our programming continues to expand in both scope and impact. Teams Making Waves While the clubs remain the most visible part of the Outdoor UW...
Wisconsin Union Culinary Talent Shines Nationally: Chef Michelle Dubis
Wisconsin Union Culinary Talent Shines Nationally: Chef Michelle Dubis At the Wisconsin Union, we believe that great food and beverages have the power to bring people together. And we have incredibly talented culinary professionals who make that possible. Behind every delicious, house-made bite is a talented culinary professional pouring heart and creativity into the dish. Forget the negative stereotypes you may have heard about...
Themed Music Weekends Bring the Beat to the Terrace
The unmistakable sound of live music floating across the Memorial Union Terrace: a sure sign that summer by the lake has returned to the Terrace with a months-long festival of entertainment and seasonal, delicious dining options. This season, the Wisconsin Union Directorate (WUD) Music Committee is making your summer soundtrack even more unforgettable with a lineup of themed music weekends, each one a mini music festival. ...