Wisconsin Union’s Marketing Sparkle Shines Nationally
Our Sunburst Sparkler beverage line burst onto the Madison beverage scene in fall 2024 with natural caffeine, real juice, no added sweeteners, four fruity flavor combinations, and a mission to make a difference. A line expansion followed in spring 2025 with two more flavors to power people’s days. But the innovation and creativity aren’t just inside the can; creativity is also wrapped around the outside. And that creativity is now...
Five Ways Students Can Lead, Connect, and Have Fun
Don’t let the University of Wisconsin–Madison students you know be the ones who find out senior year…that they could’ve been making friends, attending hundreds of free events each year, building their résumés, and even, with some leadership roles, receiving up to 80% of their in-state tuition through academic stipends, all by getting involved at the Wisconsin Union. We want students to know early in their time at UW–Madison that...
The Brandy Old Fashioned Chocolate Bar: A Twist on an Old Fashioned Favorite
Madison’s own Willy Wonka? Yes, it’s true. In the heart of downtown Madison, Smitty’s Study Pub Baker and Pastry Chef Brian Koster is putting heart and art into chocolate and all of his culinary creations. And you can try one of his delectable desserts as part of the regular menu options at Smitty’s Study Pub. Smitty’s Study Pub, located just across campus from Memorial Union on the eighth floor of the Fluno Center, offers guests a...
Wisconsin Union Culinary Talent Shines Nationally: Chef Michelle Dubis
Wisconsin Union Culinary Talent Shines Nationally: Chef Michelle Dubis At the Wisconsin Union, we believe that great food and beverages have the power to bring people together. And we have incredibly talented culinary professionals who make that possible. Behind every delicious, house-made bite is a talented culinary professional pouring heart and creativity into the dish. Forget the negative stereotypes you may have heard about...
Meet the New Sparkling Sunburst Sparkler Stars
Fruity, fizzy and refreshingly delicious: our line of fruit juice-infused, naturally caffeinated sparkling beverages, called Sunburst Sparkler, got even better this spring with two new flavors. Say hello to the new Sparklers on the scene, Kiwi Berry Bang and Raspberry Ginger Rush! Crafted in collaboration with Madison-based Karben4, Sunburst Sparkler is a growingly popular sip of natural energy for students, staff, faculty and...
Terrace Time Tastes: Staff Picks
The sunburst chairs are back at the Memorial Union Terrace, and Terrace time deliciousness is calling your name. We asked the people who know Memorial Union dining best, our very own Wisconsin Union team, what menu items they’re craving most when they sit lakeside at the Terrace or when they want to bring a taste of the Terrace home with them. From snackable bites to frozen delights, these picks come straight from the people who...